North Sails
A brand with a focus on the sportswear, takes its name from the world’s most famous sailmakers, but it doesn’t say that. We need to transfer Founder’s charm and the one of his tigers: Tigers becomes the Brand’s platform.
Based
on science
A brand that grounds
its roots on the sail.
A project
that is brand architecture,
not only about communication.
We are
Tigers
The sailing heritage
comes to life
which inspires the
North Sails sportswear.
The main characters
are the North Sails’s men,
starting with the Founder’s face.
The tigers
charm
No actors or models,
the faces are real
the result of a street casting
done in France, Italy
and United Kingdom.
The photography is rough
and allows to look
each other in the eyes.
Tigers
at Pitti
Tigers lands at Pitti,
not only with a stand but with
a real Cinema room,
to make you immerse in the real
ppassion for sailing.
The entire project was designed
as a contact moment between
visitors and the brand.
Tigers of
Lowell North
The magazine retires
the old catalogue.
The Online version
gets rich of contents and opens the door
to a social activity.
We’re
talking about
Sailors, sailmaker, tigers.
All stories, for real.
The challenges take shape
into a brand campaign,
a Cinema’s short film,
a magazine, a new website and
a renovated social presence.
Tigers
the Movie
The short film tells
the spirit that moved and
still moves the Tigers.
The story of a man
who rediscovers his true self,
but also the metaphor of a
brand that reaffirms its origins.