Lufthansa
We already know that Lufthansa deals with flights, but we need to increase the empathy with the clients and prospect. A series of aimed actions shall ensure that the sky travelers, even when they’re not flying, can feel in good wings.
World Business
Forum
A two-days event
where the business Gotha
shall meet for being inspired
by company strategies
and brands.
Lufthansa Group breathes
life to a new though,
an original experiencee
to stimulate those who
will shape the future.
In constant
evolution
In a world
constantly dynamic,
we ask to the users to slow down.
#daretoslowdown
At the Lufthansa Group stand
is possibile to entering a contest,
but also to tell and share
the slow down experience.
Dare to
slow down
A multi-sensorial
experience to live
comfortably lying down.
The olfactory projection
of a video with 3D Audio
emphasizes the experience.
What’s in
between
What drives people
to effectively do what they say?
Maybe a strong stimulus
that makes them to pick up and move.
The subject comes
to life with a contest and
a interactive quiz.
Architects of
the future
Lufthansa Group
brings the story makers far away
realizing their dreams.
An opened stand,
easily usable,
allows to hire the visitors
in an interactive way.
How far
can you go
The WBF is an inspirational moment,
but Lufthansa Group has to create
a concrete touch point, even for possible
follow-up actions
The project won a
Silver at the DMA Awards and
the special prize Freccia d’Oro.
User
interactivity
“How far can you go
without flying?
The question is a pure
provocation and turns interactive
with a video and with a game.
The visitors’s
participation is important:
over 1/3 of the delegates
participates to the contest and
to the game at the stand.
Taste
the world
Expo 2015,
thousands families are eager
to taste the flavors of the world.
Even those from the
Germany's pavilion.
An online contest
where the network is the amplifier
and the Expo the detonator.
Mamma
ti penso!
The most italic of
all the interpretations,
applied to a contest and
to an itinerant event.
A prize contest that starts
from the ALT global campaign
which proposes oriental destinations.