Sasso
An historic brand that celebrates its 150° anniversary and at the same time, it opens itself to a younger and advanced audience. It does this giving to the years the springs’s aroma.
A visual
bond
The communication keeps
a bond between art,
irony and creativity.
That’s how the idea
of a photographic project,
open to everyone, was born.
Sharing
their idea
The web contest
allows anyone to share
their own Spring idea.
The web contest
allows anyone to share
their own spring idea
Personalising
the product
The project took part
of a special selection,
through a dedicated
group on Flickr.
An expert jury has selected
the most beautiful pictures,
to personalising the metal sheets.
The spring
values
An itinerant photographic exhibition
brought 150 spring pictures
in the Italian squares.
QThese pictures talko
about the values of joy, awakening and
lightness typical of the brand.